BERTOLLI®, the world’s number one olive oil brand, has today launched its first creative commercial produced locally in Thailand to celebrate the brand’s long-standing connection with the country and its people.
The company revealed the video as part of its New Year celebrations on the Bertolli Thailand Facebook Page at http://facebook.com/BertolliTH. To signify the launch, Bertolli is running a special interactive giveaway of Extra Light Tasting 250ml bottles, running from today to February 3rd 2021.
The video advertisement featuring local talent presents the heartwarming relationship between a mother and her son who prepares a surprising meal of her usual dishes with a healthy twist. With families jointly making decisions on groceries, the video’s setting of a Thai family kitchen and dining table was also carefully chosen.
The video continues Bertolli’s close relationship with Thais and their households, following on the footsteps of its innovative Messenger Chatbot campaign in October and November last year, and at a time when people are spending more time at home and cooking together with their families.
It also comes at a pivotal moment for DEOLEO GLOBAL S.A.U., with the company looking to build on its 12% YoY growth by volume in Thailand by continuing to feature real stories of Thai people in 2021.
“After more than 30 successful years in the market, we are delighted to feature a real-life, relatable scenario that will resonate with our consumers in Thai language as our first local commercial. Our goal is to show how important Thailand is to us and how we will continue to evolve our products and service to offer the highest quality olive oil as an industry leader. We hope the video will resonate with our Thai base and will help bring the Bertolli message closer to their hearts,” said Jose Maria-Sagrado Jimenez, International Marketing Director, DEOLEO GLOBAL S.A.U.
The video also emphasizes olive oil’s versatility and suitability for cooking Thai dishes, including high heat dishes, while also highlighting its immense health benefits. With consumer attitudes and preferences changing towards healthier options, olive oil contributes positively to strengthening the body’s immune system, helping prevent cardiovascular diseases and obesity[1], and is high in antioxidants and monosaturated fats to lower blood pressure and decrease the risk of heart disease.
With its variety of Bertolli Extra Light Tasting, Bertolli Olive Oil and Bertolli Extra Virgin, Thais inspired by the video can easily prepare any type of Thai dish regardless of the cooking technique – be it deep frying, stir frying, salads, marinades, roasting or even baking. By changing to Bertolli olive oils, Thais can enrich every Thai favourite dish by creating a much healthier alternative.
3. พัฒนาโมเดลธุรกิจใหม่ (Re-model) : อยู่ในช่วงของการปรับปรุงและพัฒนาโมเดลการขายใหม่ซึ่งเป็นการเชื่อมโยงกันช่องทางการขายและสินค้าระหว่างช่องทางออนไลน์และออฟไลน์ อาทิ Direct to customer (D2C) หรือ call center บริษัทเริ่มจัดตั้งทีม call center ซึ่งจะเป็นผู้นำเสนอขายสินค้าและให้คำปรึกษา ความรู้เกี่ยวกับการใช้ผลิตภัณฑ์เครื่องสำอางและความงามควบคู่กันไปด้วย นอกจากนี้บริษัทเพิ่มโมเดลการขายใหม่ คือ Affiliate Program เป็นโปรแกรมที่บริษัทพัฒนาขึ้นมาเพื่อเปลี่ยนจากลูกค้าเป็นคู่ค้าให้บุคคลทั่วไปที่สนใจนำสินค้าของบริษัทไปขายในช่องทาง Social Media ของตนเองได้ โดยไม่ต้องสต๊อกสินค้า ไม่ต้องลงทุน ไม่ต้องยุ่งยากส่งสินค้าเอง อยู่ที่ไหนก็ขายสินค้าได้ ถือเป็นอีกช่องทางหนึ่งที่จะช่วยเพิ่มรายได้สำหรับคนทั่วไปที่มีงานประจำทำอยู่แล้วแต่ต้องการหารายได้เสริมและเป็นอีกทางเลือกในการเพิ่มรายได้สำหรับผู้ที่ได้รับผลกระทบจากสถานการณ์โควิด-19 คาดการณ์ว่าจะสามารถเริ่มได้ภายในไตรมาส 1 2564
Thai Union Group PCL has joined with PTT Global Chemical PCL or GC in the ‘How to Manage Infectious Waste’ (‘How to Yeak’) Project to raise an awareness on the risks of infectious waste and the need for such waste to be properly separated and disposed of to better ensure safety for communities in Samut Sakhon Province.
“This latest wave of the COVID-19 pandemic in Thailand has resulted in the increase of infectious waste from items used to protect us from the virus, such as face masks,” said Dr. Kongkrapan Intarajang, CEO of PTT Global Chemical PCL, or GC.
“GC initiated the ‘How to Yeak’ Project by collaborating with governmental agencies and partners on infectious waste management, while providing knowledge on proper infectious waste separation and management in order to prevent the spread of the virus. “Important tools for this project are 120-liter red step-open trash cans for infectious waste separation and red trash bags for infectious waste collection. These bags are made from high-quality InnoPlus plastic resins that are durable with moisture protection, and help reduce the spread of the virus, are safe to be stored, and are carbon footprint certified,” he added.
Mr. Thiraphong Chansiri, CEO of Thai Union, added that the health and safety of all Thai Union employees as well as the people in the communities where its business operates remained the company’s top priority. “We are aware that infectious waste must be carefully separated before being gathered for treatment or disposal, especially during the current COVID-19 pandemic.
Thai Union remains committed to partnering with both the public and private sectors to help ensure safety, security and health. “We are proud to be part of this project and would like to thank GC as our partner in sustainability. We will also use this opportunity to encourage our employees to learn more of waste separation and proper infectious waste management, not only at work, but also in their daily lives,” Mr. Chansiri concluded.
Indorama VenturesPublic Company Limited, a global chemical producer, hosted its annual IVL Capital Markets Day 2021 announcing its strategic progresses.Highlights are as follows:
Our Platforms. People. Systems – prepared for growth
Despite the challenges of 2020, IVL’s vertically-integrated and multi-regional platforms have proven resilient on the back of strong volume growth and prudent capital management to maintain strong operating cash flows. Impact on demand and spreads across segments largely temporary and expected to make a strong recovery along with the economy.
In addition, the management team has used 2020 to ‘prepare for growth’ by re-organizing the business, building strong leadership teams at every vertical and enabling the teams with strong support systems (e.g. centers of excellence, shared services, one ERP).
Olympus transformation ahead vs. first year plan
Execution of the company’s cost saving transformation project, called Olympus, is off to a strong start as IVL is ahead of first year plan by 25%+. Encouraged by internal assessment and outperformance, we have increased our Project Olympus ambition to deliver $610M impact by 2023 (vs. $350M announced last year), comprising of 2,500+ Cost Transformation and Business Full Potential initiatives.
Segment strategies refreshed
Each segment has refreshed its strategy to reflect the changing macro environment, higher ambition from transformation, opportunity to harness the ‘One IVL’ advantage and new growth and adjacency opportunities.
Leader in Sustainability and Circular Economy
IVL remains committed to ESG and continues to be recognized by rating agencies as a leader in the Chemicals Industry. In addition, IVL is on track to meeting its 2025 global commitment on recycling
Strong Financial Performance expected
IVL expects to double its EBITDA and deliver double-digit ROCE by 2023. In doing so, IVL will generate healthy cash flows to meet its capital management goals, invest in value accretive attractive projects, sustain its dividend policy to reward shareholders and continuously de-leverage its balance sheet from 1.46 to 0.6x
Mr. Aloke Lohia, Group CEO of Indorama Ventures, said,“Despite a challenging year, 2020 has given me even more conviction in our businesses. Through the pandemic, we have strengthened our platforms, empowered our people and advanced our systems agenda, therefore positioning ourselves well to take advantage of opportunities in the recovery, to unlock the full potential of IVL and to ready the company for the next era.”
