Mrs. Chutamas Ngamjitkul, Marketing Director of BRAND’S Essence of Chicken at Suntory Beverage & Food (Thailand) Co., Ltd, the leader of health enrichment products under the BRAND’S trademark in Thailand and Asia, revealed that over the 4-month period, the company conducted the “Drink BRAND’S, Scan the Number in the Bottle” campaign through the loyalty platform on LINE OA. It invested heavily in this first loyalty program to give back to all consumers while promoting the benefits of Carnosine in BRAND’S Essence of Chicken. Carnosine, a dipeptide that is easily absorbed, was highlighted through the experience of drinking BRAND’S Essence of Chicken continuously for 7 days, allowing consumers to see the results for themselves. The campaign attracted more than 150,000 participants, with over 960,000 bottles of BRAND’S Essence of Chicken scanned within just 4 months indicates an increase in consumption frequency, with consumers drinking BRAND’S Essence of Chicken at an average of up to 11 bottles per person.
Another factor contributing to the campaign’s success was its rewarding and communication strategies, which attract consumers by offering cashback from the first bottle via True Money Wallet and promoting through various channels, including storefront media, sales staff, and partners. This approach resulted in a continuous increase in the number of campaign participants.
For the prizes in the 2024 “Drink BRAND’S, Scan the Number in the Bottle” campaign, BRAND’S Chicken Essence gave back to participants a total value of over 6 million baht. This included giving away 1 baht gold to more than 31 lucky participants, totaling over 1.3 million baht, and offering the grand prize of a Tesla Model 3 car, valued at 1.649 million baht, to one lucky winner.
Mr. Anuwat Tiansri, the lucky winner of the grand prize, a Tesla Model 3, shared that “I am very happy to receive this incredible prize of a Tesla car. As a senior, I have been drinking BRAND’S Essence of Chicken every day for a long time. After drinking it, I feel that helps me stay focused and refreshed, thanks to theCarnosine and Vitamin B 12 found in the Essence of Chicken. Last year, when BRAND’S launched the campaign, I decided to join, and I was lucky enough to win the grand prize. I am truly grateful to BRAND’S for this amazing reward and for running such a great campaign that gives back to consumers. I encourage everyone to try BRAND’S Essence of Chicken—not only for its health benefits, but also because in the next campaign, you could be the lucky winner!”
In addition, BRAND’S Chicken Essence has continued the “Drink BRAND’S, Scan the Number in the Bottle” campaign in 2025 with attractive and diverse benefits to better meet the needs of consumers.
Follow great activities from BRAND’S Chicken Essence on Facebook: Brand’s World Thailand (www.facebook.com/BRANDSWorldThailand) or LINE Official Account: brandsworld.
